Surfing Madonna Oceans Project held its Guinness World Record-holding Surfing Madonna Beach Run in Encinitas in October. More than 4,100 participants ran in the 5K, 10K, and 12K races along the beach, finishing at Moonlight Beach for the Finish Line Fest, featuring live music, sponsor treats, and celebration. Net proceeds from the event support ocean, beach, and park related programs in the community. 

Established in 2013 by Robert Nichols and Mark Patterson, Surfing Madonna Oceans Project is a nonprofit dedicated to protecting the ocean and coastline through youth education programs, ocean conservation project grants, marine mammal rescue/recovery initiatives, and helping children with special needs experience the healing power of the ocean. The Surfing Madonna Beach Run, along with the Encinitas Half Marathon and 5K held in March, are primary sources of revenue to support these projects. Discover more at