Ash Robinson, an Encinitas local of 10 years, has been appointed CEO of FIT4MOM, a San Diego-based wellness company with programs designed for women at all stages of motherhood. Ash brings a blend of business and COO experience to her new role, having grown her own 50-unit franchise brand, which was acquired by Kidville in 2009, a company she ultimately was brought on to lead. “Thanks in huge part to Ash’s leadership and our new team, we have a work environment that is inclusive of motherhood and the talent we are able to attract, keep, and engage is priceless as a result,” said FIT4MOM Founder Lisa Druxman.

FIT4MOM programs help women discover their mental and physical strength, connect with other like-minded women, and find camaraderie in motherhood. For more information visit