Color Your Community

x_alley2Encinitas 101 MainStreet Association presented the Color Your Community celebration in a downtown alley where several murals have been completed as part of the first phase of the Alley Activation Program. The event was a hands-on experience for all ages, offering attendees the opportunity to paint a portion of a new mural. There were muralists painting onsite and other artists discussing their completed murals, as well as live performances by local musicians. Multimedia artist and live art entertainer Amy Burkman conducted choreographed speed painting performances on location as well. Her canvases were then auctioned off to raise funds for more murals and alley enhancements. Attendees were treated to live music and food trucks as well.

Artist and entrepreneur Tasha Wahl’s Butterfly Effect movement was also featured at the celebration, which raised a total of $5,000. Switchfoot’s annual charity surf contest and free concert BRO-AM took place at Moonlight Beach on the same day, raising money for six San Diego charities. “The Switchfoot guys give so much back to Encinitas and enhancing our community is what Encinitas 101 is all about too!” said Executive Director of Encinitas 101 MainStreet Association Thora Guthrie. “It’s no coincidence that our events are on the same day, giving everyone that comes to downtown Encinitas that many more opportunities to support our community!”

The Alley Activation Program was initiated by Encinitas 101 MainStreet as a way to add public art by local artists to an otherwise deteriorated area of downtown Encinitas. The program has been successful so far in increasing pedestrian traffic. For more information on how to support or become involved in the Alley Activation Program email tguthrie@encinitas101.com or visit www.encinitas101.com.