BRO-AM Gives Back

Grammy Award-winning alternative rock band Switchfoot celebrated its 12th Annual BRO-AM in July at Moonlight Beach in Encinitas. The annual event gathered over 15,000 people for the free beachfront concert and surf contest, which raised more than $200,000 to benefit various charities, including VH1 Save the Music Foundation, Feeding America San Diego, A Step Beyond, StandUp for Kids, SIMA Humanitarian Fund, and the Rob Machado Foundation.

BRO-AM kicked off with a benefit party, where philanthropists and friends enjoyed an evening of local food and drinks, silent and live auctions, and live performances. The event continued the following day with the beach concert, with performances by Switchfoot, American Authors, Parachute, Josh Garrels, Brynn Elliott, Millionaire Beach Bums, and Echosmith. Children from a local school had the opportunity to join Switchfoot on stage, and nearly 100 children from local youth charities received free surf lessons and a VIP concert experience.

This year’s BRO-AM coincided with the release of Switchfoot’s 10th album, Where The Light Shines Through. “Because these new songs mean so much to us, we wanted to find the perfect place to unveil them,” said band member Jon Foreman. “We all came to the same conclusion – the only place to release these songs would be in our own hometown on our favorite day of the year: at the 12th Annual Switchfoot BRO-AM! This is a dream come true to share our new album with our community first.”

Since the inaugural BRO-AM in 2005, Switchfoot has raised over one million dollars for San Diego-based youth charities through funds from vendors, corporate surf team entries, sponsorships, the pre-event benefit party, and an online auction. To learn more visit www.switchfoot.com/bro-am.