by LYDIA COBB | photos by Soul of Photography

Inspired by Encinitas

family_weidemann3Brent and Erin Weidemann moved to Encinitas six years ago in search of a funky North County beach town for their growing family. Two years ago, they welcomed Rooney Cruz into the world, joining her furry sibling, Rowdy the Beagle-Boston Terrier. While Brent and Erin both went to the same university, they attended at different times, finally meeting at a Penn State alumni football party in Costa Mesa. Currently, Erin teaches middle school at The Rhoades School. When she isn’t teaching, Erin works with Brent on Bible Belles, a positive storytelling series for young girls that the family recently launched. Erin is Chief Encouragement Officer (CEO) and Brent is COO of Bible Belles. Their passion was focused on how to get girls as excited about biblical heroines as they are about princesses.

family_weidemann4“We were looking for a way to help the next generation of girls be confident, strong, and focused on inner beauty,” shared Brent. “Today’s girls need heroes, and Bible Belles is an opportunity to present our girls with real role models they can look up to and be inspired by in their own lives.” They teamed up with a former Disney animator and launched the first book of the series this past fall. The second book is due around Easter Sunday, with future plans for games, dolls, and an animated television series. “Heroes for Her” podcasts feature real women, driven by purpose, who are recognized role models. “We launched a national brand while both of us were working full time and a month before Rooney was born,” mentioned Brent of their milestone. They’ve also continued to be inspired – Erin has survived five bouts of thyroid cancer. Life is meaningful every day.

“We were looking for a way to help the next generation of girls be confident, strong, and focused on inner beauty.”

family_weidemann2“Rooney is a crazy, wonderful, happy little girl,” added Brent. “She is in love with the beach, visiting Bubba the turtle at Sunshine Gardens, and taking wagon rides around the neighborhood.” They have daddy-daughter dates at Swami’s Café or the Pannikin Coffee & Tea. As a family, they enjoy walking the coast, bike riding, and eating out in Encinitas. Special moments also include football weekends when Brent grills smoked ribs or pulled pork. They’re centered in their lives and community, yet, Brent explained, “We can’t wait to get rid of all of our stuff and travel around the country in an RV.” But first, there’s a sunset to see together – the ending of another wonderful day in their Encinitas lives.


Parents: Brent and Erin Weidemann
Child: Rooney Cruz (2)
Communtiy: Encinitas
Hometowns: Erin – Orange, CA; Brent – Bel Air, MD
Occupations: Erin – teacher and CEO of Bible Belles; Brent – COO of Bible Belles
Pet: Rowdy – Beagle/Boston Terrier
Favorite Spots in 92024: Stone Steps, Encinitas Ranch hiking trail, Encinitas Branch Library, Moonlight Beach playground

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