Chris Miller is a Cardiff-based professional skateboarder who has become an entrepenuer in the world of sports clothing with Vuori, a sustainable clothing company. Surf brands didn’t offer the performance Chris wanted for yoga and working out, and athletic brands didn’t have the style and comfort for everyday use. His goal was to help produce clothes that will keep everyone skating, surfing, and snowboarding for many years. “I believe that fun, fitness, and exercise are critical to a healthy and vibrant life. I hope that Vuori can influence and inspire a new generation to stay active and healthy while enjoying life,” related Chris. “We are pretty new, but our plan is to grow and represent the Encinitas lifestyle to the world.” For more information visit