The Encinitas 101 MainStreet Association (E101) is excited to announce the selection of its new Executive Director, Thora Guthrie. Guthrie brings extensive communications experience to E101, including marketing, advertising and design, public relations and community leadership. She became the CEO of the Escondido Downtown Business Association in 2009 where she also served as editor of Escondido City Magazine. She has recently served as marketing director for San Diego and Escondido companies.

“I am honored and thrilled to be chosen to help guide the downtown 101 corridor through the upcoming years of growth,” she expressed. She added, “My passion for Encinitas drove me to seek the director position. It’s an exciting time here, with lots of new opportunities to enhance business, while carefully preserving our unique beach town atmosphere.”

Guthrie’s immediate plans include seeking opportunities to develop long-term strategic partnerships to increase E101’s effectiveness in the community, while meeting the mission and goals of E101 MainStreet. She will be working closely with business and property owners as well as residents to seek more input and discuss new ideas and solutions to enhancing the downtown Encinitas community.

Board of Directors President John DeWald said, “We are excited to have Thora join us and look forward to her leading us into the next decade. She brings a great deal of relevant experience as well as a string passion for Encinitas. We have been lucky to have Dody Crawford’s leadership these last eight years and thank her for her hard work. She will be stepping back but not away from an active role in downtown. We have many challenges facing us and are lucky to have a great staff supporting us during these exciting times.”