Over twenty-five businesses along Leucadia’s N. Coast Highway 101 corridor 101 will be hosting Small Business Saturday on Nov. 29.  The Leucadia 101 Main Street is partnering with participating businesses to promote shopping locally and emphasize the way these small businesses create a healthy local economy. Shoppers can expect special day-of in store promotions and gifts in exchange for purchases. Participants will also have the option to participate in the #shopleucadia passport program to enter to win a $1,000 gift bag full of gift certificates and products from local Leucadia retailers! Many retailers will have live music to make the day even more festive!

The goal of Small Business Saturday in Leucadia is to encourage residents to shop where they live. One study from Civic Economics found that for every dollar spent in a small business, forty-eights cents recirculate into the community as compared to only fourteen cents spent at a chain retailer. Enticing new customers to visit established and newly opened businesses is central to the campaign’s goals; customers may find they have been traveling long distances only to realize that they could have purchased the same item or service in their own neighborhood.

Participating businesses include: Fish 101, Priority Public House, Vigilucci’s Trattoria Italiana, HapiFish, Pandora’s Pizza, Café Ipe, Fully Loaded Micro Juicery, Sugar Coffee and Tea, Seaweed and Gravel, Bamboo 2 U & Tikis Too, Reclaim Humanity, Three Sisters Jewelry Design, Surf Hut Art Gallery, Surfy Surfy, Vixen Boutique, Paddle Planet, Solterra Winery and Kitchen, The Corner Frame Shop and Leucadia Art Gallery, Energy Within Pilates, Noni Salon Boutique Spa, fabrika.monet, Physical Culture 101, Leucadia Plant and Floral, Floral Design by Ari, and The Madd Potter.

In addition to in-store promotions, customers who choose to participate in the Shop Leucadia Passport Raffle will be entered to win a gift package valued at over a thousand dollars of Leucadia goods and services. For full details on participating business offers and how to enter the $1,000 gift bag drawing  visit www.leucadia101.com.

This event is sponsored in part by the San Diego County Board of Supervisors through their community enhancement grant.