photos by Tyler McElhaney

The Switchfoot Bro-Am and Soiree

This Year’s Bro-Am is Sure to Leave its Mark on Moonlight Beach’s Shores

S et on the sandy, picturesque Moonlight Beach, this year’s Switchfoot Bro-Am will mark a new moment in Moonlight Beach’s sand. The Switchfoot Bro-Am will return to the beloved local spot on July 12, celebrating its tenth year anniversary.

Hosted by the Grammy award-winning rock band Switchfoot and presented by Hurley, the event will feature a pre-event auction night, a charity surf contest, the Rob Machado Bro Junior surf ride, and live music performances. All proceeds of the events will benefit local at-risk youth and humanitarian causes via the Switchfoot Bro-Am Foundation. The weekend will begin on July 11 with the Switchfoot Soiree, an auction night event with an intimate live performance by Switchfoot, silent and live auctions, and refreshments.

July 12 welcomes back the 3rd Annual Rob Machado Bro Junior surf ride. The day’s live music performances will include Switchfoot, The Future’s League, Run River North, and Cody Lovaas on the beach. The evening will end with a screening of Switchfoot’s documentary, Fading West, along with a performance from Switchfoot at La Paloma Theatre, presented by Macbeth.

The Bro-Am will continue to make eco-friendly efforts working with San Diego-based Alternative Power Productions. Hurley H2O will provide stainless steel bottles and attendees are encouraged to refill reuseable water bottles at water stations throughout the day. The Rob Machado Foundation will be working to educate attendees and try to reduce as much waste as possible.

“The Switchfoot Bro-Am is an entire community of surfing and rock and roll joining together for a surf contest and concert on the beach, all to benefit homeless and at risk youth – what could be better? And this year means even more than ever – it’s our tenth anniversary!” said Switchfoot’s Jon Foreman.

To purchase tickets for any of the weekend’s events visit www.switchfoot.com/bro-am.