October 2013 marks the formal celebration of Leucadia 101’s (www.leucadia101.com) 10 years of hard work and dedication to the beautification, restoration and revitalization of one of California’s most beautiful and eclectic beach cities. Le Papagayo (www.lepapagayoleucadia.com) at 1002 N. Coast Highway 101 in Leucadia will host a press conference and no-host mixer on Thursday, Oct. 17 at 5:30 p.m. to celebrate this milestone. County Supervisor, Dave Roberts, and Encinitas Mayor, Teresa Barth and members from California Main Street Alliance (CAMSA) (www.camainstreet.org ) will be sharing commemorative proclamations. Photos and memorabilia from the last 10 years will also take attendees on a stroll down memory lane.

In 2003, L101 formed based on the success of the Downtown Encinitas Main Street Association’s (DEMA) (www.encinitas101.com) revitalization efforts. They recently celebrated their 25th anniversary as a national Main Street Association. L101 uses the same program designed to offer small town commercial districts with the tools for a successful launch of their commercial district revitalization efforts and event promotion. By partnering with the City of Encinitas (http://ci.encinitas.ca.us) , the County of San Diego (www.supervisordaveroberts.com) and its sister organizations; DEMA and Cardiff Main Street Association (www.cardiff101.com), in addition to becoming a Nationally Certified Main Street in 2012, which connects L101 with thousands of other main streets across the nation who have similar goals in their small towns, noticeable strides are being realized all around the town. Through this collaboration, L101, along with Leucadia residents, business and property owners, an  d a 14-person Board, have organized and made imaginative use of government and business resources to preserve, restore and promote Leucadia’s downtown district.

Along the N. Coast Highway 101, between Encinitas Blvd. and La Costa Avenue to the north, exciting changes have taken shape. From renovations to the areas historic landmarks, to storefront improvement projects, funded by the façade grant program, Leucadia’s renaissance over the past decade has been met with marked enthusiasm from travel and tourism writers as well as residents and property owners as an inviting place to visit and do business. From the Leucadia Farmer’s Market, aiding in the streetscape design and facilitation process to the creation of Leucadia’s entry sign, the “Adopt-A-Media” tree-planting project, temporary sidewalk installation and a host of annual events that promote a clean, safe and friendly atmosphere, Leucadia’s re-birth has begun, turning a sleepy beach city into a vibrant, artsy, soulful and relevant community that many people call home and visitors want to frequent.

Some of L101’s accomplishments:

•             Founding of the Leucadia Farmers Market in partnership with the Paul Ecke Central PTA.

•             Aiding the streetscape design process and facilitation.

•             Encouraging historic renovations and facade improvements in the district.

•             Facilitating the installation of the temporary sidewalks and the design of the sidewalk stamp.

•             Reviving of the LeucadiART Walk.

•             Starting “Summer Fun on the 101,” Leucadia’s Music Festival.

•             Launching the Taste of Leucadia: Food for Thought.

•             Encouraging the City of Encinitas to add bike “sharrows” to the stretch of N. Coast Highway 101 through Leucadia.

•             Supporting the City of Encinitas to reduce speed limits on the Hwy 101 to make the roads safer for cyclists and pedestrians.

•             Co-hosting the “Encinitas JoyRIDE,” which drew hundreds of people to bike Hwy 101 safely in Leucadia.

•             Promoting annual events such as “Light up Leucadia,” “Howl-o-ween” and more.

Be a part of the journey by becoming a member. Follow the action on Facebook and Twitter. Volunteer at one of L101’s many community events.

Enjoy Leucadia – The Art and Soul of Encinitas.